Case study

Cedevita Horeca



Redesign of the Cedevita packaging for HoReCa channel. The final product has to increase the value for money in the eyes of consumers, it has to have a more visible branding, a unique way of serving in comparison to the competition in order for the level of enjoyment in Cedevita to be raised to a new, higher level.


Using innovative and effective solutions, the new sachet, using a straw which is already a part of the serving of Cedevita, transforms the product into a visual delight that is easily noticeable and memorable at the point of sale. We emphasized the refreshing effect of Cedevita with a combination of the whirlwind already known from other packages and the silver color that symbolizes ice and the dew-cold glass in which it is served. We achieved the distinctiveness of flavors with a color code.