Case study




Repositioning of the brand and redesign Dalmacijavino range of products


Dalmacijavino reminds us that life is too important to be taken seriously and that nothing bad will happen if we stop for a moment and take some time to relax. The whole philosophy is summed up in its slogan “Pomalo”, meaning “at ease” which is the foundation of the redesign. This simplicity and ease is visible on each label, no matter how different the style between categories.

Using sketch techniques, simplicity gets more emphasized as it runs through wine and spirit labels, while the legendary Pipi keeps its famous Pipi girl, who is now a little more mature, modern and playful.