Case study




To create PR activation during winter season in order to promote Franck tea.


With the campaign signature “Franck tea. Follow your emotion.” as a starting point, this holiday season we wanted to give consumers the opportunity to gift the special feeling to their loving ones. We have created the Franck tea limited edition packaging and each of the selected six flavours have had unique emotion illustrated on the packaging. This special tea edition was offered on attractive location named “Osječajnik” during Advent in Zagreb.